The art of blending social media and panel
Research Now and Marketing Inc. has worked together to achieve a scientific and robust method of 'blending' social media sample with present panel sample. At the forefront of our minds is ensuring data quality is at a premium. By working with Marketing Inc., experts in data collection, we have developed new checks, in addition to those we presently use, to maintain consistency and ensure they are balanced against more traditional research methods.
If you would like to understand more about our 'blending' techniques, please download our white paper.