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Research Now Group, Inc. (formerly known as e-Rewards, Inc.) was co-founded in 1999 by Hal Brierley, a loyalty marketing expert, and Mort Meyerson, the former president of Electronic Data Systems Corp. and Perot Systems Corp. In March 2000, the company publicly launched its first opinion panel, utilizing a unique "By-Invitation-Only"® approach to panel recruitment and inviting customers of leading global brands to join the program and be rewarded for time spent sharing opinions online. Within a few short months, the first e-Rewards® Opinion Panel had grown to over 100,000 panelists. Over the years, the company grew quickly and became recognized in the market research industry for setting high quality standards through the combination of innovative technology and proven research practices. 

In December 2009, e-Rewards, Inc. acquired Research Now Limited, a London-based panel company with a very similar background as e-Rewards. Co-founded in 2000 by Chris Havemann and Andrew Cooper, Research Now owned and operated the Valued Opinions™ panels. Soon after the acquisition, the company began marketing its combined research business, with over 6.5 million panelists in 38 countries worldwide, Research Now. As the leading global online sampling and data collection company, Research Now offers a full suite of data collection services, and operates several leading panels including both the Valued Opinions and e-Rewards Opinion Panels.

In October 2010, e-Rewards acquired San Francisco-based Peanut Labs, Inc. Founded in 2007, Peanut Labs had become well-known as a fast growing innovation, technology, and social monetization company that connected researchers to social media sample and helped publishers maximize their earning potential via virtual goods and currencies. As part of the acquisition, the Peanut Labs research business became integrated under the Research Now name, but continues to operate the social media monetization business as Peanut Labs.

One month later, in November 2010, e-Rewards, Inc. completed an acquisition of e-Miles, LLC. e-Miles was launched in November 2006 by similar investors as e-Rewards’ initial investors and is an interactive advertising channel that rewards consumers for the time they spend viewing ads online – similar to the e-Rewards Opinion Panel model which rewards panelists for time spent taking market research surveys.

Today, Research Now, headquartered in Plano, Texas, is the parent company of Peanut Labs and e-Miles, and the combined businesses employ over 1200 employees in over 20 offices around the world.