Our panelists stay with us
A research panel is healthy if it has a high member retention rate. If you struggle to retain panel members and then race to fill the void using sub-standard acquisition efforts, results will be poor.
High retention allows us to invest more money so that we can obtain more granular profiling data. It also means we can provide a consistent source of panelists to maintain a constant sample composition over multiple wave trackers.
For you, it means that long-term studies can be conducted with greater consistency.