Targeting - we aim to please
We have thousands of consumer panel segmentation variables and 965 business profile dimensions. No other company goes further to target the specific panelists you need.
With industry-leading retention rates, Research Now is uniquely capable of expanding our panel member profiling far beyond enrolment. We are continuously profiling panel members with more granular attributes, allowing us to identify and deliver the hardest to reach respondents.
This allows us to maintain the freshness and accuracy of all panelist information by allowing panelists to update their profiles.
Why is targeting vital?
- Ensures that we can deliver survey completes amongst hard to reach audiences
- Benefits survey-taking experience because we send panelists survey topics relevant to their profiles
- Provides higher response rates, reducing non-response bias and delivers faster results
- Means we can all learn more about each panelist, helping to maximize dialogue and reduce the need to "canvas" the entire panel to conduct low-incidence research studies
The result? Our panel response and retention rates lead the industry, ensuring consistent, quality results.