Healthcare Research - a more thorough examination
Research Now has purchased and licensed key association and governmental databases that verify a physician’s practicing status. These verification resources include the Drug Enforcement Agency number (DEA#) and the American Medical Association (AMA) Medical Education Number (ME#). These resources, combined with our standard verification processes, ensure the validity of your physician market research.
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Demanding More: Raising the Standard for Physician Data Quality
In this whitepaper, Research Now and Market Probe worked together to discover ways to improve data quality when surveying Physicians. In our findings we illustrate three key points:
- The prevalence of data quality issues among physician surveys
- Ways to prevent these types of respondents from entering a survey
- The implications of not demanding action
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