What happens when you mix panel respondents and social network respondents?
In part one of a two-part article, the authors - Steve Gittleman, president of Mktg, Inc., and Adam Portner, senior vice president of client development at Research Now - examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.
Download the PDF from Quirk's Marketing Research Review November 2011 issue.