By Leonard Murphy, GreenBook Market Research Blog
A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study
In total, over 170 companies were mentioned, although many of those were only reported once. We decided to only focus on firms mentioned at least 4 times, which left us with a nice list of 50 companies that are making a positive impression among their peers regarding their innovation positioning. For purposes of multivariate analysis, we have chosen to focus on the Top 10, although we will publish the list of all 50 companies in the forthcoming report.
First, let’s look at the “Top 10″ companies most often mentioned as being considered innovative. There are some surprising (at least to me!) companies listed here:
Read the full article on the Greenbook Market Research Blog