By DRNO Staff
e-Rewards, the parent of online panel firm Research Now, has acquired social media market research agency Conversition Strategies, just two years after its launch by former Ipsos and NPD executives Jean Davis and Tessie Ting. Terms of the deal were not disclosed.
Conversition, which has bases in the US and Canada, applies scientific principles to the collection and analysis of social media data. Its flagship product EvoListen collects data sourced from online social media outlets; cleans, filters and weights it; and then formats it into quantitative data sets.
e-Rewards President and CEO Chris Havemann says the acquisition will accelerate his firm’s social media strategy while enhancing its research capabilities. He comments: ‘With over half a billion consumers worldwide engaging in social media platforms today, we believe social media listening will continue to become an increasingly important way for businesses to collect valuable insights around the needs and wants of their customers’.
Last October, e-Rewards acquired San Francisco-based social media sampling firm Peanut Labs, which had previously teamed up with Conversition to launch the social media opinion measure SocialVoice.
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