By Les Luchter, MediaPost Online Media Daily
Online survey company e-Rewards is entering the social media research space with its acquisition of Conversition Strategies. E-Rewards said that Conversition's primary product, EvoListen, collects data sourced from online social media outlets, cleans and filters the data, utilizes scientific sampling and weighting to report the results, then formats it into quantitative data sets. Terms of the deal were not announced.
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