By James Verrinder, Research-Live.com
Last week Google made its long-anticipated move into the research market with its Consumer Surveys tool, which asks respondents to answer questions in exchange for access to premium content.
We asked a selection of Research readers to give their views on what it might mean for them and the industry as whole.
Miles Worne, EMEA managing director, Research Now
Google’s entrance into any sector is never good news for the incumbents; but what makes this especially interesting, and potentially more disruptive, is that it’s clear Google isn’t so much interested in the research industry as it is in the collection of data to power its lucrative core businesses. The self-serve players now have a massive monkey on their backs. At present, GCS is less of a direct threat to higher quality, higher service providers, and I’m not sure how well the model will fly in markets with stricter privacy laws, such as the EU. If Google is in need of millions of international, fully opted-in, loyal and deeply profiled panelists, then we’d love to partner with them.
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