Supported by Quantcast's leading online measurement tool, ADimension technology offers a superior, sustainable method for evaluating online ad effectiveness and gaining permission-based insights
Research Now, the leading global online sampling and data collection company, today announced the launch of its online campaign measurement technology, ADimension™. With online ads becoming a larger part of the media mix and privacy regulations redefining the way ads are measured, Research Now’s new offering provides advertisers with a superior, sustainable, permission-based measurement methodology for evaluating their campaigns.
Utilizing Quantcast’s online measurement tool and Research Now’s global opinion panels, ADimension technology provides aggregated views of overall online advertising campaigns while providing detailed demographic data of respondents and their opinions, attitudes and behavior toward ads, promotions and products. Research Now’s opinion panelists are made aware of the measurement process, offering the ability to survey millions of panelists while ensuring permission-based data collection.
“Our ADimension technology has significant potential to improve the way online display advertising campaigns are evaluated, offering a superior methodology to incumbent products,” said Chris Havemann, President and Chief Executive Officer of Research Now. “This has only been made possible through bringing together the industry leading capabilities of Quantcast and Research Now.”
Research Now’s ADimension technology is currently available in the United States, the United Kingdom, Germany, France, Canada, Australia and New Zealand.
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 22 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction.