A Day of Social Media Insights.
Can a mixed mode approach to social media research power consumer insight?
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Social media research has promised much in theway of insights, but many providers are struggling to deliver. And yet, most ofour friends, family and colleagues are actively engaged with what we see as theworld's largest un-moderated focus group – the world of social media.Actionable consumer insights from this medium are within reach and we willdemonstrate for you how we use a mixed mode approach to live up to thischallenge.
For this webinar we challenged Mike Mayers, ourVP of Business Development, to study a brand that he had never heard of and seewhat insights he could derive about its consumers. Both the fieldwork andanalysis were limited to one working day using only social media-drivenresearch methods.
This presentation will take attendees on awhistle-stop tour of Mike's day of social media research and give you insightinto a methodology, which has finally come of age.
Specifically, attendees will gain a better understanding of:
- how a mixed mode approach to social media can yield insights quickly and cost effectively;
- how social media-driven insights can become a valued staple of our custom insights capacity; and
- how social media data can be used to drive engagements with your clients.