Sample Balancing in 2012
Learn how to delight your clients with the optimal balance of sample.
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Thomas Merton was quoted as saying that Happiness is not a matter of intensity but of balance, order, rhythm and harmony. This is true in life and in sampling.
Proper balancing equates to quality data and happy clients. In this webinar we will discuss how to set and manage your sample balancing options in general, as well as the once-in-a-decade occurrence of updated census statistics.
Join us around the water cooler for a complimentary 30-minute webinar hosted by Research Now's Carter Cathey to discuss everything you ever wanted to know, but were afraid to ask, about sample balancing.
Specifically, attendees will gain a better understanding of:
- 2010 Census figures, and how they compare to 2000
- The various types of balancing terms used today, and examples of each:Census balancing; Internet rep; Population sampling; Good mix; and Balanced
- The different quota mechanisms used to achieve balancing: Outbound email; Inbound clicks; and Quotas (hard and soft) on completes
- To nest or not to nest?
Carter Cathey, VP of Excellence Initiatives, Research now