Utilize D-U-N-S® Numbers and SIC codes to segment respondents for B2B studies
When you want even richer segmentation of your B2B survey data, we have a unique, dynamic survey pre-screener plug-in you can use. By working closely with Dun & Bradstreet, Research Now can help you to derive D-U-N-S® Numbers and SIC Codes from B2B respondents.
For panelists, the survey taking experience remains unchanged. But for you, we open up a new world of data that can be used to deliver further segmentation attributes for your analysis.
Capture D-U-N-S® Numbers for respondents in the United States, Canada, France, Germany and the United Kingdom.
Benefits:
- Easily appended D-U-N-S® Numbers and/or SIC codes to your data sets
- Seamless integration into pre-screeners
- Simple, turn-key implementation
- Multi-country capabilities
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