Bridging the gap between marketing and market research
Researchers and marketers work best when they are standing together. That's why we've integrated Experian's Mosaic® consumer segmentation into our panelists' profiles. Now you can obtain Mosaic Profile attributes with your survey data to help achieve Marketing and Market Research synergies.
What this means to you.
- you are able to easily integrate your findings across functions
- your research speaks the same language as end-users who use
Mosaic for marketing segmentation
- you gain even greater confidence in the quality of Research Now panelists
- you have access to more granular targeting than ever before with pre-coded
profiling of Mosaic 71 segments that aggregate into 19 groups.
Stop minding the gap, and begin bridging it.
Learn More >>