Barbara leads global marketing with a threefold mission: to build awareness of the company’s brand; support business development and lead generation; and oversee marketing communications for new and existing data solutions. Focused on results-driven integrated marketing and content that educates and builds business relationships, she ensures all marketing activities have a consistent strategic focus worldwide. She brings extensive experience in marketing for data and technology companies, and has worked with CEOs of Fortune 500 companies as well as start-ups. Previously, she was Senior Vice President, Marketing, at Wunderman and headed marketing at KBM Group. She also established Palmer Communications, and was a B2B Vice President, Group Manager at Cohn & Wolfe. Barbara has a Bachelor of Arts from New York University, where she majored in Journalism.