Barbara leads global marketing with a focus on building brand awareness, supporting sales and business development, sharing knowledge about the company’s products and solutions, and educating the marketplace through relevant thought leadership. With extensive experience working with data and technology companies, Barbara ensures that the company has consistent global marketing strategy and positioning that resonate with customers, prospects and the industry. Before joining the company in 2016, she was Senior Vice President, Marketing, at Wunderman and headed marketing at KBM Group. Before that she was Vice President, Group Manager at Cohn & Wolfe and had her own business, Palmer Communications. Barbara has a Bachelor of Arts from New York University, where she majored in Journalism.