EVP, Product Development
Bob directs and oversees the conceptualization and creation of products and solutions built around the company’s core asset of first-party panel data. The scope of product development for application across the marketing spectrum from market research to advertising, encompasses partnerships with third-party data companies; data integration methods; and data delivery platforms and methodologies, including DIY and automated market research tools as well as those for audience validation and verification. Previously, Bob served as Chief Access, Supply and Engagement Officer at Opinionology, which joined with Survey Sampling International in 2011. At Opinionology, he expanded the company’s portfolio of online sampling methods and improved methods for managing online panels. He earned a Master’s degree in Political Science and a Master’s degree in Applied Economics from Utah State University.