EVP, Global Research Science
Since joining the company in 2011, Melanie has played an integral role shaping a team that is passionate about research sampling, quality and world-class client service. She has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm in Dallas where she developed a strong research background. Melanie followed that with a decade specializing in all forms of digital research including online, mobile and social. An industry voice regarding market research trends, she serves on several quality councils where she contributes to standards and codes of conduct; serves as President of the Southwest Chapter of the MRA; and is a U.S. representative to ESOMAR, among other activities. She has a Bachelor’s degree in Business Administration and Marketing from Dallas Baptist University.