EVP, Panel and Partnerships
Ryan leads a global team responsible for panel recruitment, engagement and retention. He works across the company’s traditional online and integrated panels and initiates partnerships with global brands for access to their rewards and loyalty members. He also develops survey populations in emerging growth areas such as mobile, cookied and behavioral panels. Having built one of the broadest offerings of B2B and B2C data, he oversees the profiling and segmentation of the company’s data, ensuring its value as a core asset of the company. Along with this, Ryan spearheads the quality of the panel data via a comprehensive system of maintenance and fraud prevention. Since joining the company in 2007, Ryan has served in various areas across the business, including sales, innovation and finance. He earned his Bachelor of Business Administration in Economics from Baylor University.