• man and woman working in the office. collaborative teamwork.

    The Great Divide: Those Who Buy and Those Who Sell Data - Jan 11, 2017

    The Greenbook Research Industry Trends (GRIT) report wrapping up 2016 is out just in time for the new year and it’s full of insights about our methods and modes, buzz and hype, and client needs. But the most engaging read illustrates the divide that is developing between those who buy and those who sell data….

  • Crowd of blurred people at exhibition or in a museum

    Sampling: the Lost Art of Market Research - Jan 10, 2017

    I feel like I’ve been writing (and talking) about the importance of smartphone-compatible online surveys repetitively over the last two years, and that’s probably because I have been. And it hasn’t just been me. My colleagues, our data collection clients, competitors and partners have also all been waving the same red flag. The red flag is of course that if we do not permit…

  • Doctors in the office checking patient's medical records on a clipboard, teamwork and healthcare concept

    3 Predictions for the Future of Healthcare - Jan 10, 2017

    Last year, I predicted a strong transition into integrated data and using passive behavioral measurements and appends to find solutions with data already collected. A year later, this capability is continuing to show increasing prevalence. With 1 in 20 searches on the Internet being healthcare related, it is important to continue to know where and…

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    Tracking Studies: Embracing Change while Mitigating Risk - Dec 15, 2016

    Making the most of a parallel run   I wanted to start this blog with an amusing anecdote about geometry and parallel lines; but, thinking about it, either (a) I’m not as funny as I think I am (most likely answer), or (b) there’s nothing particularly funny about parallel lines. And there’s also nothing terribly…

  • mobile

    The Importance of the Market Research Screener - Dec 13, 2016

    As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how…

  • data-edited

    The Marketing Technologist’s Guide to Navigating Third Party Data & Data Validity in our Digital World - Dec 02, 2016

    Web data sort of feels like it’s the new oil: it’s spurting out from all directions from various devices, there’s massive quantities of it out there, and it’s changing the media landscape. But, if you talk to most people on the front lines of managing data streams, you’ll hear a common theme – Online data,…

  • a young couple buying fruits and vegetables in a market on a sunny morning, the young woman carries a basket

    Can a Sip of LATTE Help Brands and Retailers Resonate with Millennials? [Infographic] - Dec 01, 2016

    Ah, Fall. Leaves changing color. Cooler weather rears its head. People sipping on pumpkin spice lattes on every corner. It’s also a time when being inundated with all things pumpkin quickly turns to full on holiday shopping season, kicking off in earnest with  Black Friday (which has now subsumed Thanksgiving) and Cyber Monday. It’s an…

  • data-data-everywhere

    All Data Is Not Created Equal: Differences Between First, Second, and Third Party Data - Dec 01, 2016

    First party, third party, and now second party data – how do you keep them all straight? When managing advertising or marketing campaigns, it’s important to make sure your budget dollars are well spent, and to validate that you’re actually reaching the right audience. Arming yourself with knowledge on the different types of data out…

  • Research Now Political Panel

    US Presidential Election 2016 and the Implications for Marketing Research - Nov 28, 2016

    Confidence in marketing research has taken a hit in recent years, based on our struggle to accurately predict major voting outcomes. The two most notable are the Brexit Results and the 2016 US Presidential Election. Both of these experienced similar challenges and predictive misses. And the reasons are similar. They suffered in all aspects of…

  • Closeup of woman with shopping cart.

    The Why Behind the Buy: Importance of Market Research for Marketers in CPG and Retail Industries - Nov 16, 2016

    Today’s consumer has a plethora of marketplace choices which complicate their decision-making process and their path-to-purchase journey. CPG and retail marketers need to be confident that they are accurately targeting their customers’ needs and influencing their purchase journey. Most third-party data sources can tell you what consumers are buying, how they are buying it, and…