Turn that Frown Upside Down? Exploring the Use of Emojis in Market Research

Written by on March 29, 2017

In a time where texting, messenger apps, and digital communication rule, sometimes words just don’t cut it. Sometimes we need – or just plain prefer – something easier and more expressive: emojis. Emojis – literally translated as “picture character” in Japanese – started to appear in 2011 and have since reached ubiquity all over the world, concomitant with the rise …


Robotic Research Process, Not Robotic Research

Written by on February 14, 2017

We, in the research industry, have been encouraged to think of automation as something new, something that we can “sell” to research buyers; however, I have concluded that is not the case. And here’s why… As soon as the research industry started to collect quantitative data as a commercial endeavour, we have looked for ways to make it less labour …


6 Feasible Steps to Take Now for Mobile

Written by on February 2, 2017

We’re quickly approaching that point when well-intentioned, albeit half-hearted, resolutions have started to crumble. Done with that daily morning run? Slipped back into that mid-day cappuccino? We all know it: change is hard, particularly when we’re more comfortable sleeping in or ordering our old stand-by. In the research world, we’ve resolved to move to mobile. Or, at least said we’ll …


The Great Divide: Those Who Buy and Those Who Sell Data

Written by on January 11, 2017

The Greenbook Research Industry Trends (GRIT) report wrapping up 2016 is out just in time for the new year and it’s full of insights about our methods and modes, buzz and hype, and client needs. But the most engaging read illustrates the divide that is developing between those who buy and those who sell data. Research consumers are showing research …


Sampling: the Lost Art of Market Research

Written by on January 10, 2017

I feel like I’ve been writing (and talking) about the importance of smartphone-compatible online surveys repetitively over the last two years, and that’s probably because I have been. And it hasn’t just been me. My colleagues, our data collection clients, competitors and partners have also all been waving the same red flag. The red flag is of course that if we do not permit people to take surveys on …


3 Predictions for the Future of Healthcare

Written by on January 10, 2017

Last year, I predicted a strong transition into integrated data and using passive behavioral measurements and appends to find solutions with data already collected. A year later, this capability is continuing to show increasing prevalence. With 1 in 20 searches on the Internet being healthcare related, it is important to continue to know where and understand how consumers are interacting …


Tracking Studies: Embracing Change while Mitigating Risk

Written by on December 15, 2016

I wanted to start this blog with an amusing anecdote about geometry and parallel lines; but, thinking about it, either (a) I’m not as funny as I think I am (most likely answer), or (b) there’s nothing particularly funny about parallel lines. And there’s also nothing terribly funny about parallel tests in market research, either. They are rigorous and scientific, …


The Importance of the Market Research Screener

Written by on December 13, 2016

As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how important screener design is to …


The Marketing Technologist’s Guide to Navigating Third Party Data & Data Validity in our Digital World

Written by on December 2, 2016

Web data sort of feels like it’s the new oil: it’s spurting out from all directions from various devices, there’s massive quantities of it out there, and it’s changing the media landscape. But, if you talk to most people on the front lines of managing data streams, you’ll hear a common theme – Online data, for the most part, is …


Can a Sip of LATTE Help Brands and Retailers Resonate with Millennials? [Infographic]

Written by on December 1, 2016

Ah, Fall. Leaves changing color. Cooler weather rears its head. People sipping on pumpkin spice lattes on every corner. It’s also a time when being inundated with all things pumpkin quickly turns to full on holiday shopping season, kicking off in earnest with  Black Friday (which has now subsumed Thanksgiving) and Cyber Monday. It’s an incredibly important time for both …