Is Samplify® Right for Your Research? A Research Professional Weighs In.

Written by on March 27, 2018

The experienced research professionals at A.D. Laskey Consulting specialize in introducing companies to the value of custom research solutions by implementing research that leads to better business decisions. One of the tools they use is Samplify®, an agile DIY research platform that provides 24/7 access to Research Now SSI’s panel of millions of consumers, with easy-to-use tools for authoring and targeting …


Understand Consumer Behavior Through Social Enrichment

Written by on February 27, 2018

People are multifaceted. We see it every day in our family, friends, and coworkers. The way we present ourselves online can be vastly different from how we appear personally and professionally. When brands interact with people, the messaging and targeting may only encompass one aspect of their personality. To get a complete view of customers, brands need to gain a …


Inventing a Way to Measure Sponsored Content

Written by on January 24, 2018

When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate consumers on relevant trends, and develop stronger and deeper ties with …


How to Leverage the Power of Survey Data [Infographic]

Written by on January 18, 2018

According to FactSet data from the most recent fiscal year, tech companies in the U.S. spent more on research and development than any other companies in the S&P 500 that reported such data. Market research has the power to positively impact strategic business decisions for competitive advantage, and, ultimately, drive business success. To further delve into how the fast-paced tech …


Agile Consumer Research: Speed and Efficiency as a Competitive Advantage

Written by on November 20, 2017

As today’s consumer has become more plugged in, and more accustomed to personalization and tailored content, products, and services, the modern B2C marketer’s job has become more challenging, high-stake, and rewarding all at the same time. In order to formulate meaningful and actionable touchpoints to best activate consumers, marketers and researchers must maintain a real-time pulse of consumers’ attitudes and …


The Key to Advertising Measurement: Reliable First-Party Data

Written by on November 17, 2017

During Advertising Week, I attended a session about the state of advertising measurement that included panelists from Google, JPMorgan Chase, Publicis Media, and Turner Broadcasting who discussed how the intersection of media, audience measurement, and consumer insight is more challenging, yet more important than ever. According to the moderator of the panel discussion, Justin Fromm from Advertiser Perceptions, “In the …


New Research Indicates the Value of Market Research to Technology Industry Decision-Making

Written by on November 16, 2017

A new research report by Research Now and Lawless Research demonstrates that tech companies use the insights they gain from survey research to improve strategic decision-making and customer service, lift customer satisfaction, design better products, and gain competitive advantage. In fact, according to the research, of the executives and managers at technology companies that reported having conducted market research, more …


Market Research is Integral to the Success of Technology Companies

Written by on October 26, 2017

Technology companies live and die by their ability to innovate. They need to respond quickly to changes in competition, market demands, and advances in engineering. Given the rapid pace of change, continuous access to market data carries an urgency not found in other sectors. With tech companies’ need for up-to-date business intelligence, Lawless Research was curious to find out how …


Navigating the Road to High-Quality Data: Validate

Written by on October 25, 2017

Now in our final installment of the ‘evaluating data’ portion of the Navigating the Road to High-Quality Data blog series, we’re ready for a road trip. Let’s pause to celebrate all effort you’ve invested in a quality vehicle along the way: You mapped your journey with a good research objective, designed a quality survey, and carefully identified the right participant. …


Navigating the Road to High-Quality Data: Evaluate

Written by on October 11, 2017

Quantitative online surveys are powerful vehicles for collecting information to solve business problems. As we’ve touched on previously in this blog series, a well-designed survey with clearly defined research objectives, a robust screener, and thoughtful survey questions will yield high-quality data. Similar to any other vehicle, however, surveys require maintenance to keep performance at its best. Implementing high performing data …