The Importance of Panel Management to Quality Survey Results

Written by on June 30, 2017

As I mentioned in my blog last week, panel management encompasses a number of procedures that affect the quality of survey results, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is used only …


How Can Marketers and Researchers Make Better, Smarter, Data-Driven Decisions, Faster? [Infographic]

Written by on June 29, 2017

For some time now, marketers have struggled to tame the proliferation of data available – and the sheer volume of data available only continues to grow. By 2020, it is predicted the world will generate 50X more data and 75X more sources of data (IDC, 2011). For marketers and researchers to achieve better business results, they need to integrate the …


The Foundational Stepping Stone to Quality Research: Panel Recruitment and Panel Management

Written by on June 23, 2017

Panel management encompasses a number of procedures, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is only used for research purposes. Managing a panel over sustained time periods also allows high re-contact rates. …


advertising effectiveness

What Advertising Effectiveness Means to Modern Marketers in a Digital World

Written by on June 22, 2017

We partnered with digital marketing experts, Econsultancy, to create a brand new report on the topic of advertising effectiveness. Working with Econsultancy and leveraging our expertise in digital advertising validation, we created a survey which we ran to our rich B2B panel reaching over 2,700 marketing professionals in 9 countries. The resulting report is an insightful look into the current …


Insights from IIeX NA 2017

Written by on June 21, 2017

IIeX. Insight Innovation Exchange. A place where buyers and sellers of insights generating tools and practices come together a few times a year all over the world and discuss what is pushing them forward, and what is holding them back. A place to measure our progress and call out our vulnerabilities. A place to applaud ourselves, challenge ourselves, and chastise …


Data Integration

Integrated Data: The Cherry on Top

Written by on June 8, 2017

The term “integrated data” has been a buzzword for some time now, but what exactly does it mean, especially from a market research perspective, and how is it actionable? At Research Now, our view is that integrated data connects transactional data with a primary or third-party data source to gain a more holistic picture with more precise targeting and deeper …


2 Essential Questions You Need to Be Asking Your Data Provider

Written by on June 8, 2017

I’ve heard it said in many corners that the Market Research industry is in a state of transition and transformation. Lately, I find it curious that there seems to be a growing lack of deep understanding and concern for research fundamentals, specifically who is participating in research and where they come from. With so much focus on data collection tools …


Revisiting Automation: Efficiency, Transformation, and the Path to Smarter Research

Written by on June 8, 2017

Every year, GreenBook runs the GreenBook Research Industry Trends (GRIT) study to measure trends in the market research industry, and then reports them at large via the GRIT Report. For the past several years, the report has chronicled both the promise and the uncertainty about automation, and this year’s report did not stray from that notion. While there may be …