For Consumer and B2B Insights, Trackers Still Pack a Punch

Written by on October 15, 2018

Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or help formulate appropriate reactions to events that may have an impact on a brand. Running a long-term study can help you to more accurately measure demographic, geographic, behavioral, psychographic and attitudinal changes across markets and across time. Trackers can represent …


Highlights of Esomar Congress 2018

Written by on October 9, 2018

Attending ESOMAR Congress is a great way to take the pulse of the global market research industry – and not a bad way to renew relationships with friends, colleagues, clients, and frenemies alike.  The event always aims to showcase diverse perspectives – both geographically and methodologically – and this year’s event in Berlin was no exception.  It’s a bit of …


The Promise of Blockchain, The Reality of Managed Panel Data

Written by on August 7, 2018

Blockchain technology, used and made prominent by Bitcoin to track its tokens, is the new technological darling of the venture capitalist and ICO (“Initial Coin Offering”) world.  The technology is evolving in real-time, which makes it hard to characterize in a single, simple definition.  The basic concept is a decentralized ledger of transactions chained together as “blocks” which are protected …


John Iacoviello on the Value of Appended Data in Research

Written by on August 6, 2018

John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in private equity engagements. He has …


Bain & Company Partner Eric Almquist Weighs in on the Value of Research

Written by on July 9, 2018

Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect products and services from commoditization …


9 Tips to Help You Write and Program Better Surveys

Written by on June 25, 2018

If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research. Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have to write questions in such …


Could You Be Gathering More Insights from First-Party Mobile Data?

Written by on June 6, 2018

Given the ubiquity of mobile devices, it’s not surprising that most companies are using mobile to conduct part of their research. In fact, according to the Q3-Q4 2017 GRIT report survey, 74% of respondents reported that they used mobile surveys in their market research. I suspect, however, that a far smaller percentage of those mobile surveys take advantage of the …


Taming the Complexities of B2B Research Projects

Written by on May 29, 2018

Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for B2B surveys. When sampling consumers …


Is Samplify® Right for Your Research? A Research Professional Weighs In.

Written by on March 27, 2018

The experienced research professionals at A.D. Laskey Consulting specialize in introducing companies to the value of custom research solutions by implementing research that leads to better business decisions. One of the tools they use is Samplify®, an agile DIY research platform that provides 24/7 access to Research Now SSI’s panel of millions of consumers, with easy-to-use tools for authoring and targeting …


Understand Consumer Behavior Through Social Enrichment

Written by on February 27, 2018

People are multifaceted. We see it every day in our family, friends, and coworkers. The way we present ourselves online can be vastly different from how we appear personally and professionally. When brands interact with people, the messaging and targeting may only encompass one aspect of their personality. To get a complete view of customers, brands need to gain a …