When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate consumers on relevant trends, and develop stronger and deeper ties with …
According to FactSet data from the most recent fiscal year, tech companies in the U.S. spent more on research and development than any other companies in the S&P 500 that reported such data. Market research has the power to positively impact strategic business decisions for competitive advantage, and, ultimately, drive business success. To further delve into how the fast-paced tech …
As today’s consumer has become more plugged in, and more accustomed to personalization and tailored content, products, and services, the modern B2C marketer’s job has become more challenging, high-stake, and rewarding all at the same time. In order to formulate meaningful and actionable touchpoints to best activate consumers, marketers and researchers must maintain a real-time pulse of consumers’ attitudes and …
Now in our final installment of the ‘evaluating data’ portion of the Navigating the Road to High-Quality Data blog series, we’re ready for a road trip. Let’s pause to celebrate all effort you’ve invested in a quality vehicle along the way: You mapped your journey with a good research objective, designed a quality survey, and carefully identified the right participant. …
Quantitative online surveys are powerful vehicles for collecting information to solve business problems. As we’ve touched on previously in this blog series, a well-designed survey with clearly defined research objectives, a robust screener, and thoughtful survey questions will yield high-quality data. Similar to any other vehicle, however, surveys require maintenance to keep performance at its best. Implementing high performing data …
Previously, we touched on the importance of designing surveys that engage participants and support a good survey-taking experience – and, as a result, yield high-quality data. In part two of our four-part series, we discuss screening. To design an effective screener, the researcher must answer this simple question: Who do we want to reach? Then, screening questions are placed at …
I love navigation apps. Especially the way Siri narrates directions with authority. Sure, she has a specified route out of my neighborhood that makes very little sense, but out on the open road, she warns me with exuberance about my turn in 300 feet. The great thing about navigation apps is they provide us with a map from our starting …
For businesses to achieve greater ROI on R&D and marketing investments, they have to get smarter about how they use their data. Despite the billions of dollars that have been invested in technology to collect and house proprietary data, companies still have not integrated the right data across the organization to ensure that decisions are made based on the most …
In the recent Q1-Q2 2017 GRIT Report, participants were asked how they prioritize methods for research projects, and an overwhelming majority chose quality as the most important factor. This is a true indication that, even in times where cost-cutting strategies are widespread across all industries, quality cannot be compromised – quality both in terms of survey participants’ experience and overall …
There have been many advancements in the evolutionary process of online sampling and survey optimization that have improved data quality by making research more engaging for survey participants. Advancements such as routers, for example, have enhanced sample optimization by assigning survey respondents to surveys based on profiling or demographic data to ensure they are served relevant surveys so 1) their …
