Attending ESOMAR Congress is a great way to take the pulse of the global market research industry – and not a bad way to renew relationships with friends, colleagues, clients, and frenemies alike. The event always aims to showcase diverse perspectives – both geographically and methodologically – and this year’s event in Berlin was no exception. It’s a bit of …
Blockchain technology, used and made prominent by Bitcoin to track its tokens, is the new technological darling of the venture capitalist and ICO (“Initial Coin Offering”) world. The technology is evolving in real-time, which makes it hard to characterize in a single, simple definition. The basic concept is a decentralized ledger of transactions chained together as “blocks” which are protected …
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in private equity engagements. He has …
Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect products and services from commoditization …
Engage, the UK’s flagship event by the IAB (Internet Advertising Bureau) took place on 7th June with 1,000 attendees from both agencies and brands keen to keep up to date with the industry. The day promised to motivate and inspire delegates with a full schedule of speakers from many different companies and backgrounds sharing their take on advertising in today’s …
When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate consumers on relevant trends, and develop stronger and deeper ties with …
According to FactSet data from the most recent fiscal year, tech companies in the U.S. spent more on research and development than any other companies in the S&P 500 that reported such data. Market research has the power to positively impact strategic business decisions for competitive advantage, and, ultimately, drive business success. To further delve into how the fast-paced tech …
As today’s consumer has become more plugged in, and more accustomed to personalization and tailored content, products, and services, the modern B2C marketer’s job has become more challenging, high-stake, and rewarding all at the same time. In order to formulate meaningful and actionable touchpoints to best activate consumers, marketers and researchers must maintain a real-time pulse of consumers’ attitudes and …
When it comes to buying goods and services, few decisions are made in isolation. Even seemingly spontaneous choices often draw upon a combination of experience and expectation. This is the case in both the consumer and the business arenas. Understanding and recognising motivational triggers to purchase is integral to growing your business, regardless of your audience. Data, as we all …
Technology, and especially telemedicine, has an enormous role to play in improvements to medical work flows and healthcare service. An increasing consumer demand for healthcare convenience along with a demand for a cost-effective and convenient care access model make Telehealth a hot topic in healthcare. Research Now ran a research-on-research study on Telehealth in the EU5 countries to assess opportunity …
