How to Leverage the Power of Survey Data [Infographic]

According to FactSet data from the most recent fiscal year, tech companies in the U.S. spent more on research and development than any other companies in the S&P 500 that reported such data. Market research has the power to positively impact strategic business decisions for competitive advantage, and, ultimately, drive business success. To further delve into how the fast-paced tech …


Leveraging Big Data for Value-Added Performance and ROI

For businesses to achieve greater ROI on R&D and marketing investments, they have to get smarter about how they use their data. Despite the billions of dollars that have been invested in technology to collect and house proprietary data, companies still have not integrated the right data across the organization to ensure that decisions are made based on the most …


Data Integration

Integrated Data: The Cherry on Top

The term “integrated data” has been a buzzword for some time now, but what exactly does it mean, especially from a market research perspective, and how is it actionable? At Research Now, our view is that integrated data connects transactional data with a primary or third-party data source to gain a more holistic picture with more precise targeting and deeper …