The Promise of Blockchain, The Reality of Managed Panel Data

Blockchain technology, used and made prominent by Bitcoin to track its tokens, is the new technological darling of the venture capitalist and ICO (“Initial Coin Offering”) world.  The technology is evolving in real-time, which makes it hard to characterize in a single, simple definition.  The basic concept is a decentralized ledger of transactions chained together as “blocks” which are protected …


The Future of Market Research Data Collection

The vast expansion of communications technology has obviously sparked a dramatic change in the way our world functions. Certainly one of the most ubiquitous and transformational impacts is that brought on by new technologies that allow virtually everyone to remain constantly and instantly connected; connected to one another, certainly, but also to the growing number of systems upon which we are growing increasingly dependent, if not …