Liam Corcoran, Author at Research Now

Vice President, Ad and Audience Measurement EMEA

Liam Corcoran is an accomplished and respected executive with an 11-year track record of successful strategic and tactical leadership within the market research industry. Upon joining Research Now in 2014, Corcoran fundamentally changed the way mobile research was conducted within the company, and has continued to grow the ad and audience measurement division responsible for independently measuring the effectiveness of cross-media advertising campaigns, validating audience reach and targeting, and providing high-quality attributes for ad targeting for some of the world’s biggest brands and agencies. Prior to Research Now, he was the Head of Arbitron Mobile at Nielsen Audio and, in 2005, co-founded and launched the first full-service mobile market research company – Q Research – in the UK. He is currently a board and jury member for I-COM.

We partnered with digital marketing experts, Econsultancy, to create a brand new report on the topic of advertising effectiveness. Working with Econsultancy and leveraging our expertise in digital advertising validation, we created a survey which we ran to our rich B2B panel reaching over 2,700 marketing professionals in 9 countries. The resulting report is an insightful look into the current …

Articles by Liam Corcoran

Vice President, Ad and Audience Measurement EMEA

What Advertising Effectiveness Means to Modern Marketers in a Digital World