Luke serves as Senior Research Director at Research Now and is based out of the London office. An expert in research design, Luke specialises in interpreting business objectives to provide clients with tailored solutions using a wide range of appropriate market research tools.
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We, in the research industry, have been encouraged to think of automation as something new, something that we can “sell” to research buyers; however, I have concluded that is not the case. And here’s why… As soon as the research industry started to collect quantitative data as a commercial endeavour, we have looked for ways to make it less labour …
I feel like I’ve been writing (and talking) about the importance of smartphone-compatible online surveys repetitively over the last two years, and that’s probably because I have been. And it hasn’t just been me. My colleagues, our data collection clients, competitors and partners have also all been waving the same red flag. The red flag is of course that if we do not permit people to take surveys on …
I wanted to start this blog with an amusing anecdote about geometry and parallel lines; but, thinking about it, either (a) I’m not as funny as I think I am (most likely answer), or (b) there’s nothing particularly funny about parallel lines. And there’s also nothing terribly funny about parallel tests in market research, either. They are rigorous and scientific, …
End of the first official day at ESOMAR. Although I spent a lot of today worrying about my presentation, I was able to attend both key notes and a session titled, “Taste the Feeling of a New Brand Tracking Ecosystem.” This particular session was focused on how we enact change in market research in a meaningful way and my attention was …
Marketing is mobile. It has to be. Customer interactions and touchpoints are increasingly via a smart device. Advertising has moved in-app and we must recognise the change in consumer behaviour too: more and more we see people using their smartphones for connectivity to fulfill a range of needs. Laptops and PCs are still used; however, we need to acknowledge how consumers are choosing to …
What a great opportunity I’ve been given… To run some research into how the general public see us as an industry. And to assess what that means for how we work and what the future holds. The stuff of dreams for a number-crunching professional researcher! But before I start, I declare an interest. I didn’t plan to be a market …
We recently ran a study on the public’s perception of Market Research. It certainly threw up some interesting views! My previous blog post provided a context of the study. After presenting our findings on Monday afternoon at ESOMAR Congress, I thought a handy summary might be beneficial in addition to the opportunity to download the full paper below. We conducted over 6,000 interviews, in …
