Taming the Complexities of B2B Research Projects

Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for B2B surveys. When sampling consumers …