Highlights of Esomar Congress 2018

Attending ESOMAR Congress is a great way to take the pulse of the global market research industry – and not a bad way to renew relationships with friends, colleagues, clients, and frenemies alike.  The event always aims to showcase diverse perspectives – both geographically and methodologically – and this year’s event in Berlin was no exception.  It’s a bit of …


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3 Questions You Should Be Asking Your Data Provider, But Probably Aren’t

I’ve heard it said in many corners that the Market Research industry is in a state of transition and transformation. That’s true, though I’d also argue that’s really always the case if we are doing things right. That aside, I see many firms trying new things and exploring new types of research. At the same time, however, I find it …


Turn that Frown Upside Down? Exploring the Use of Emojis in Market Research

In a time where texting, messenger apps, and digital communication rule, sometimes words just don’t cut it. Sometimes we need – or just plain prefer – something easier and more expressive: emojis. Emojis – literally translated as “picture character” in Japanese – started to appear in 2011 and have since reached ubiquity all over the world, concomitant with the rise …


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Can a Sip of LATTE Help Brands and Retailers Resonate with Millennials? [Infographic]

Ah, Fall. Leaves changing color. Cooler weather rears its head. People sipping on pumpkin spice lattes on every corner. It’s also a time when being inundated with all things pumpkin quickly turns to full on holiday shopping season, kicking off in earnest with  Black Friday (which has now subsumed Thanksgiving) and Cyber Monday. It’s an incredibly important time for both …


Why Mobile Matters for Conducting Representative Research

Since the first Apple iPhone hit the market in June 2007, smartphones have been adopted by US consumers at a much faster rate than almost any other innovation in history. According to the Pew Research Center in 2015, 64% of American adults owned a smartphone, up from 35% in the Spring of 2011. The trend of smartphone ownership is especially …


Can Humans and ESOMARtians Coexist?

ESOMAR Congress is in full swing! Us ESOMARtians (I’m trying to make this stick) have had our share of live music to perk us up – as well as challenge the vocal cords when trying to have conversations. I keep wondering how these bands get psyched up to perform for conference after conference. American Association of Actuaries, are you ready …


Using Geofencing to Observe Shopper Behavior

It is widely discussed that mobile opens up incredible opportunities for researchers. It is perhaps equally widely discussed that mobile provides challenges for researchers – especially those most reticent to part with, let’s say, more traditional approaches. I could think of a number of examples of this two-sided coin, but I’ll leave all of those, save one, for future discussions. …


survey screening best practices

10 Best Practices in Survey Screening

Most research begins by asking a fairly simple question: Who do we want to reach? Whether these people are consumers of energy drinks, owners of a hybrid vehicle, or those who binge watched Stranger Things (I qualify), they need to be accurately profiled and qualified for a study. What I’m talking about here is a staple of market research: screening …


Mobile Impact on Research: Who Are You Missing? [Infographic]

In today’s mobile-heavy culture, a growing number of people use a smartphone or tablet as their primary means of going online. eMarketer reports that “nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device” in 2016 while the percentage of internet users who access the internet via desktop/laptop continues to decline. These statistics bolster …


3 Ways Market Researchers Approach Mobile

I’ve been saying (sometimes complaining or screaming) for years that as an industry we need to wake up and approach research with mobile in mind. I haven’t been alone here. Several of my colleagues – here at Research Now and elsewhere – have pushed hard for change. Reminders for why we need to change are everywhere, whether that be in …