Below you'll find a list of all posts that have been categorized as “Trends”
IIeX. Insight Innovation Exchange. A place where buyers and sellers of insights generating tools and practices come together a few times a year all over the world and discuss what is pushing them forward, and what is holding them back. A place to measure our progress and call out our vulnerabilities. A place to applaud ourselves, challenge ourselves, and chastise …
Yet, in the Q1-Q2 2017 and Q3-Q4 2016 editions of the GreenBook Research Industry Trends (GRIT) Report, results show otherwise. Respondent experience was rated as one of the least important factors taken into account when designing a study by both research buyers or clients and research providers or suppliers. How can we, as an industry, expect to obtain reliable, truthful …
The term “integrated data” has been a buzzword for some time now, but what exactly does it mean, especially from a market research perspective, and how is it actionable? At Research Now, our view is that integrated data connects transactional data with a primary or third-party data source to gain a more holistic picture with more precise targeting and deeper …
Every year, GreenBook runs the GreenBook Research Industry Trends (GRIT) study to measure trends in the market research industry, and then reports them at large via the GRIT Report. For the past several years, the report has chronicled both the promise and the uncertainty about automation, and this year’s report did not stray from that notion. While there may be …
In a time where texting, messenger apps, and digital communication rule, sometimes words just don’t cut it. Sometimes we need – or just plain prefer – something easier and more expressive: emojis. Emojis – literally translated as “picture character” in Japanese – started to appear in 2011 and have since reached ubiquity all over the world, concomitant with the rise …
There is plenty of noise in the market research industry about whether or not the label of “market research” is still relevant. Following the MRS Conference last week and the panel discussion of Dan Nunan’s IJMR article, I’ve seen a number of different industry commentators share their view on whether or not our industry’s label still has traction. As I …
We, in the research industry, have been encouraged to think of automation as something new, something that we can “sell” to research buyers; however, I have concluded that is not the case. And here’s why… As soon as the research industry started to collect quantitative data as a commercial endeavour, we have looked for ways to make it less labour …
How we interact with, and show respect to, people filling in our surveys is vital for good market research. As market researchers, our connection with the public is not a one-way dialogue, it’s a relationship based on mutual trust and respect between the research agency or fieldwork company and the people completing a survey. We know from experience that a …
What a great opportunity I’ve been given… To run some research into how the general public see us as an industry. And to assess what that means for how we work and what the future holds. The stuff of dreams for a number-crunching professional researcher! But before I start, I declare an interest. I didn’t plan to be a market …
We recently ran a study on the public’s perception of Market Research. It certainly threw up some interesting views! My previous blog post provided a context of the study. After presenting our findings on Monday afternoon at ESOMAR Congress, I thought a handy summary might be beneficial in addition to the opportunity to download the full paper below. We conducted over 6,000 interviews, in …
