Below you'll find a list of all posts that have been categorized as “Trends”
Web data sort of feels like it’s the new oil: it’s spurting out from all directions from various devices, there’s massive quantities of it out there, and it’s changing the media landscape. But, if you talk to most people on the front lines of managing data streams, you’ll hear a common theme – Online data, for the most part, is …
First party, third party, and now second party data – how do you keep them all straight? When managing advertising or marketing campaigns, it’s important to make sure your budget dollars are well spent, and to validate that you’re actually reaching the right audience. Arming yourself with knowledge on the different types of data out there, along with the benefits …
