John Iacoviello on the Value of Appended Data in Research

John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in private equity engagements. He has …


Bain & Company Partner Eric Almquist Weighs in on the Value of Research

Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect products and services from commoditization …


Is Samplify® Right for Your Research? A Research Professional Weighs In.

The experienced research professionals at A.D. Laskey Consulting specialize in introducing companies to the value of custom research solutions by implementing research that leads to better business decisions. One of the tools they use is Samplify®, an agile DIY research platform that provides 24/7 access to Research Now SSI’s panel of millions of consumers, with easy-to-use tools for authoring and targeting …


Understand Consumer Behavior Through Social Enrichment

People are multifaceted. We see it every day in our family, friends, and coworkers. The way we present ourselves online can be vastly different from how we appear personally and professionally. When brands interact with people, the messaging and targeting may only encompass one aspect of their personality. To get a complete view of customers, brands need to gain a …


How to Leverage the Power of Survey Data [Infographic]

According to FactSet data from the most recent fiscal year, tech companies in the U.S. spent more on research and development than any other companies in the S&P 500 that reported such data. Market research has the power to positively impact strategic business decisions for competitive advantage, and, ultimately, drive business success. To further delve into how the fast-paced tech …


Agile Consumer Research: Speed and Efficiency as a Competitive Advantage

As today’s consumer has become more plugged in, and more accustomed to personalization and tailored content, products, and services, the modern B2C marketer’s job has become more challenging, high-stake, and rewarding all at the same time. In order to formulate meaningful and actionable touchpoints to best activate consumers, marketers and researchers must maintain a real-time pulse of consumers’ attitudes and …


New Research Indicates the Value of Market Research to Technology Industry Decision-Making

A new research report by Research Now and Lawless Research demonstrates that tech companies use the insights they gain from survey research to improve strategic decision-making and customer service, lift customer satisfaction, design better products, and gain competitive advantage. In fact, according to the research, of the executives and managers at technology companies that reported having conducted market research, more …


Market Research is Integral to the Success of Technology Companies

Technology companies live and die by their ability to innovate. They need to respond quickly to changes in competition, market demands, and advances in engineering. Given the rapid pace of change, continuous access to market data carries an urgency not found in other sectors. With tech companies’ need for up-to-date business intelligence, Lawless Research was curious to find out how …


Leveraging Big Data for Value-Added Performance and ROI

For businesses to achieve greater ROI on R&D and marketing investments, they have to get smarter about how they use their data. Despite the billions of dollars that have been invested in technology to collect and house proprietary data, companies still have not integrated the right data across the organization to ensure that decisions are made based on the most …