Taming the Complexities of B2B Research Projects

Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for B2B surveys. When sampling consumers …


Is Samplify® Right for Your Research? A Research Professional Weighs In.

The experienced research professionals at A.D. Laskey Consulting specialize in introducing companies to the value of custom research solutions by implementing research that leads to better business decisions. One of the tools they use is Samplify®, an agile DIY research platform that provides 24/7 access to Research Now SSI’s panel of millions of consumers, with easy-to-use tools for authoring and targeting …


Inventing a Way to Measure Sponsored Content

When brand marketers have a story to tell – or want to facilitate a more engaging experience for their consumers – creating and distributing long-form sponsored content is rapidly becoming a key component of their marketing strategy. It allows them to explain product benefits or uses at length, educate consumers on relevant trends, and develop stronger and deeper ties with …


US Presidential Election 2016 and the Implications for Marketing Research

Confidence in marketing research has taken a hit in recent years, based on our struggle to accurately predict major voting outcomes. The two most notable are the Brexit Results and the 2016 US Presidential Election. Both of these experienced similar challenges and predictive misses. And the reasons are similar. They suffered in all aspects of both sampling and non-sampling biases …


The Why Behind the Buy: Importance of Market Research for Marketers in CPG and Retail Industries

Today’s consumer has a plethora of marketplace choices which complicate their decision-making process and their path-to-purchase journey. CPG and retail marketers need to be confident that they are accurately targeting their customers’ needs and influencing their purchase journey. Most third-party data sources can tell you what consumers are buying, how they are buying it, and when and where they are …