millennials

Can a Sip of LATTE Help Brands and Retailers Resonate with Millennials? [Infographic]

Ah, Fall. Leaves changing color. Cooler weather rears its head. People sipping on pumpkin spice lattes on every corner. It’s also a time when being inundated with all things pumpkin quickly turns to full on holiday shopping season, kicking off in earnest with  Black Friday (which has now subsumed Thanksgiving) and Cyber Monday. It’s an incredibly important time for both …


The Why Behind the Buy: Importance of Market Research for Marketers in CPG and Retail Industries

Today’s consumer has a plethora of marketplace choices which complicate their decision-making process and their path-to-purchase journey. CPG and retail marketers need to be confident that they are accurately targeting their customers’ needs and influencing their purchase journey. Most third-party data sources can tell you what consumers are buying, how they are buying it, and when and where they are …


Millennials are Changing the Shopping Experience [Infographic]

Millennials are members of the generation born between 1980 and 2000, and by the year 2020 they will outnumber baby boomers by 10 million in the U.S. They are considered, both by themselves and by others, to be at home with their diversity and uniqueness, more educated than prior generations, and technologically savvy. Millennials are always looking for the next tool …


Using Geofencing to Observe Shopper Behavior

It is widely discussed that mobile opens up incredible opportunities for researchers. It is perhaps equally widely discussed that mobile provides challenges for researchers – especially those most reticent to part with, let’s say, more traditional approaches. I could think of a number of examples of this two-sided coin, but I’ll leave all of those, save one, for future discussions. …