The Promise of Blockchain, The Reality of Managed Panel Data

Blockchain technology, used and made prominent by Bitcoin to track its tokens, is the new technological darling of the venture capitalist and ICO (“Initial Coin Offering”) world.  The technology is evolving in real-time, which makes it hard to characterize in a single, simple definition.  The basic concept is a decentralized ledger of transactions chained together as “blocks” which are protected …


The Importance of Panel Management to Quality Survey Results

As I mentioned in my blog last week, panel management encompasses a number of procedures that affect the quality of survey results, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is used only …


Market Research

Concerning Findings in the Market Research Industry

Yet, in the Q1-Q2 2017 and Q3-Q4 2016 editions of the GreenBook Research Industry Trends (GRIT) Report, results show otherwise. Respondent experience was rated as one of the least important factors taken into account when designing a study by both research buyers or clients and research providers or suppliers. How can we, as an industry, expect to obtain reliable, truthful …


2 Essential Questions You Need to Be Asking Your Data Provider

I’ve heard it said in many corners that the Market Research industry is in a state of transition and transformation. Lately, I find it curious that there seems to be a growing lack of deep understanding and concern for research fundamentals, specifically who is participating in research and where they come from. With so much focus on data collection tools …


questions data provider

3 Questions You Should Be Asking Your Data Provider, But Probably Aren’t

I’ve heard it said in many corners that the Market Research industry is in a state of transition and transformation. That’s true, though I’d also argue that’s really always the case if we are doing things right. That aside, I see many firms trying new things and exploring new types of research. At the same time, however, I find it …


Sampling: the Lost Art of Market Research

I feel like I’ve been writing (and talking) about the importance of smartphone-compatible online surveys repetitively over the last two years, and that’s probably because I have been. And it hasn’t just been me. My colleagues, our data collection clients, competitors and partners have also all been waving the same red flag. The red flag is of course that if we do not permit people to take surveys on …


millennials

Can a Sip of LATTE Help Brands and Retailers Resonate with Millennials? [Infographic]

Ah, Fall. Leaves changing color. Cooler weather rears its head. People sipping on pumpkin spice lattes on every corner. It’s also a time when being inundated with all things pumpkin quickly turns to full on holiday shopping season, kicking off in earnest with  Black Friday (which has now subsumed Thanksgiving) and Cyber Monday. It’s an incredibly important time for both …


Millennials are Changing the Shopping Experience [Infographic]

Millennials are members of the generation born between 1980 and 2000, and by the year 2020 they will outnumber baby boomers by 10 million in the U.S. They are considered, both by themselves and by others, to be at home with their diversity and uniqueness, more educated than prior generations, and technologically savvy. Millennials are always looking for the next tool …


Mobile Impact on Research: Who Are You Missing? [Infographic]

In today’s mobile-heavy culture, a growing number of people use a smartphone or tablet as their primary means of going online. eMarketer reports that “nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device” in 2016 while the percentage of internet users who access the internet via desktop/laptop continues to decline. These statistics bolster …