9 Tips to Help You Write and Program Better Surveys

If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research. Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have to write questions in such …


Navigating the Road to High-Quality Data: Validate

Now in our final installment of the ‘evaluating data’ portion of the Navigating the Road to High-Quality Data blog series, we’re ready for a road trip. Let’s pause to celebrate all effort you’ve invested in a quality vehicle along the way: You mapped your journey with a good research objective, designed a quality survey, and carefully identified the right participant. …


Navigating the Road to High-Quality Data: Evaluate

Quantitative online surveys are powerful vehicles for collecting information to solve business problems. As we’ve touched on previously in this blog series, a well-designed survey with clearly defined research objectives, a robust screener, and thoughtful survey questions will yield high-quality data. Similar to any other vehicle, however, surveys require maintenance to keep performance at its best. Implementing high performing data …


Navigating the Road to High-Quality Data: Screen

Previously, we touched on the importance of designing surveys that engage participants and support a good survey-taking experience – and, as a result, yield high-quality data. In part two of our four-part series, we discuss screening. To design an effective screener, the researcher must answer this simple question: Who do we want to reach? Then, screening questions are placed at …


Navigating the Road to High-Quality Data: Design

I love navigation apps. Especially the way Siri narrates directions with authority. Sure, she has a specified route out of my neighborhood that makes very little sense, but out on the open road, she warns me with exuberance about my turn in 300 feet. The great thing about navigation apps is they provide us with a map from our starting …


The Importance of Panel Management to Quality Survey Results

As I mentioned in my blog last week, panel management encompasses a number of procedures that affect the quality of survey results, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is used only …


Insights from IIeX NA 2017

IIeX. Insight Innovation Exchange. A place where buyers and sellers of insights generating tools and practices come together a few times a year all over the world and discuss what is pushing them forward, and what is holding them back. A place to measure our progress and call out our vulnerabilities. A place to applaud ourselves, challenge ourselves, and chastise …


Market Research

Concerning Findings in the Market Research Industry

Yet, in the Q1-Q2 2017 and Q3-Q4 2016 editions of the GreenBook Research Industry Trends (GRIT) Report, results show otherwise. Respondent experience was rated as one of the least important factors taken into account when designing a study by both research buyers or clients and research providers or suppliers. How can we, as an industry, expect to obtain reliable, truthful …


Tracking Studies: Embracing Change while Mitigating Risk

I wanted to start this blog with an amusing anecdote about geometry and parallel lines; but, thinking about it, either (a) I’m not as funny as I think I am (most likely answer), or (b) there’s nothing particularly funny about parallel lines. And there’s also nothing terribly funny about parallel tests in market research, either. They are rigorous and scientific, …


The Importance of the Market Research Screener

As I think back to the topics we have covered in recent months regarding research quality, I recall what you might expect. Mobile design considerations. Panel partnership and sourcing. Automating in-survey checks. Reviewing and coding open ends. Bayesian techniques for identifying outliers. But what I haven’t seen enough about, or maybe anything about, is how important screener design is to …