Agile Consumer Research: Speed and Efficiency as a Competitive Advantage

Written by on November 20, 2017

As today’s consumer has become more plugged in, and more accustomed to personalization and tailored content, products, and services, the modern B2C marketer’s job has become more challenging, high-stake, and rewarding all at the same time. In order to formulate meaningful and actionable touchpoints to best activate consumers, marketers and researchers must maintain a real-time pulse of consumers’ attitudes and …


New Research Indicates the Value of Market Research to Technology Industry Decision-Making

Written by on November 16, 2017

A new research report by Research Now and Lawless Research demonstrates that tech companies use the insights they gain from survey research to improve strategic decision-making and customer service, lift customer satisfaction, design better products, and gain competitive advantage. In fact, according to the research, of the executives and managers at technology companies that reported having conducted market research, more …


Market Research is Integral to the Success of Technology Companies

Written by on October 26, 2017

Technology companies live and die by their ability to innovate. They need to respond quickly to changes in competition, market demands, and advances in engineering. Given the rapid pace of change, continuous access to market data carries an urgency not found in other sectors. With tech companies’ need for up-to-date business intelligence, Lawless Research was curious to find out how …


Navigating the Road to High-Quality Data: Validate

Written by on October 25, 2017

Now in our final installment of the ‘evaluating data’ portion of the Navigating the Road to High-Quality Data blog series, we’re ready for a road trip. Let’s pause to celebrate all effort you’ve invested in a quality vehicle along the way: You mapped your journey with a good research objective, designed a quality survey, and carefully identified the right participant. …


Navigating the Road to High-Quality Data: Evaluate

Written by on October 11, 2017

Quantitative online surveys are powerful vehicles for collecting information to solve business problems. As we’ve touched on previously in this blog series, a well-designed survey with clearly defined research objectives, a robust screener, and thoughtful survey questions will yield high-quality data. Similar to any other vehicle, however, surveys require maintenance to keep performance at its best. Implementing high performing data …


Navigating the Road to High-Quality Data: Screen

Written by on September 26, 2017

Previously, we touched on the importance of designing surveys that engage participants and support a good survey-taking experience – and, as a result, yield high-quality data. In part two of our four-part series, we discuss screening. To design an effective screener, the researcher must answer this simple question: Who do we want to reach? Then, screening questions are placed at …


Navigating the Road to High-Quality Data: Design

Written by on September 12, 2017

I love navigation apps. Especially the way Siri narrates directions with authority. Sure, she has a specified route out of my neighborhood that makes very little sense, but out on the open road, she warns me with exuberance about my turn in 300 feet. The great thing about navigation apps is they provide us with a map from our starting …


Leveraging Big Data for Value-Added Performance and ROI

Written by on September 11, 2017

For businesses to achieve greater ROI on R&D and marketing investments, they have to get smarter about how they use their data. Despite the billions of dollars that have been invested in technology to collect and house proprietary data, companies still have not integrated the right data across the organization to ensure that decisions are made based on the most …


The Truth Behind Online Data Quality

Written by on August 2, 2017

In the recent Q1-Q2 2017 GRIT Report, participants were asked how they prioritize methods for research projects, and an overwhelming majority chose quality as the most important factor. This is a true indication that, even in times where cost-cutting strategies are widespread across all industries, quality cannot be compromised – quality both in terms of survey participants’ experience and overall …


Survey Optimization – Better User Experience Means Better Research Quality

Written by on August 1, 2017

There have been many advancements in the evolutionary process of online sampling and survey optimization that have improved data quality by making research more engaging for survey participants. Advancements such as routers, for example, have enhanced sample optimization by assigning survey respondents to surveys based on profiling or demographic data to ensure they are served relevant surveys so 1) their …