The Truth Behind Online Data Quality

Written by on August 2, 2017

In the recent Q1-Q2 2017 GRIT Report, participants were asked how they prioritize methods for research projects, and an overwhelming majority chose quality as the most important factor. This is a true indication that, even in times where cost-cutting strategies are widespread across all industries, quality cannot be compromised – quality both in terms of survey participants’ experience and overall …


Survey Optimization – Better User Experience Means Better Research Quality

Written by on August 1, 2017

There have been many advancements in the evolutionary process of online sampling and survey optimization that have improved data quality by making research more engaging for survey participants. Advancements such as routers, for example, have enhanced sample optimization by assigning survey respondents to surveys based on profiling or demographic data to ensure they are served relevant surveys so 1) their …


The Importance of Panel Management to Quality Survey Results

Written by on June 30, 2017

As I mentioned in my blog last week, panel management encompasses a number of procedures that affect the quality of survey results, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is used only …


How Can Marketers and Researchers Make Better, Smarter, Data-Driven Decisions, Faster? [Infographic]

Written by on June 29, 2017

For some time now, marketers have struggled to tame the proliferation of data available – and the sheer volume of data available only continues to grow. By 2020, it is predicted the world will generate 50X more data and 75X more sources of data (IDC, 2011). For marketers and researchers to achieve better business results, they need to integrate the …


The Foundational Stepping Stone to Quality Research: Panel Recruitment and Panel Management

Written by on June 23, 2017

Panel management encompasses a number of procedures, including authenticating who is in a particular panel, continuing to gather information about them over time, monitoring their behavior and response rates, tracking the number of surveys they participate in, and making sure the panel is only used for research purposes. Managing a panel over sustained time periods also allows high re-contact rates. …


advertising effectiveness

What Advertising Effectiveness Means to Modern Marketers in a Digital World

Written by on June 22, 2017

We partnered with digital marketing experts, Econsultancy, to create a brand new report on the topic of advertising effectiveness. Working with Econsultancy and leveraging our expertise in digital advertising validation, we created a survey which we ran to our rich B2B panel reaching over 2,700 marketing professionals in 9 countries. The resulting report is an insightful look into the current …


Insights from IIeX NA 2017

Written by on June 21, 2017

IIeX. Insight Innovation Exchange. A place where buyers and sellers of insights generating tools and practices come together a few times a year all over the world and discuss what is pushing them forward, and what is holding them back. A place to measure our progress and call out our vulnerabilities. A place to applaud ourselves, challenge ourselves, and chastise …


Market Research

Concerning Findings in the Market Research Industry

Written by on June 14, 2017

Yet, in the Q1-Q2 2017 and Q3-Q4 2016 editions of the GreenBook Research Industry Trends (GRIT) Report, results show otherwise. Respondent experience was rated as one of the least important factors taken into account when designing a study by both research buyers or clients and research providers or suppliers. How can we, as an industry, expect to obtain reliable, truthful …


Data Integration

Integrated Data: The Cherry on Top

Written by on June 8, 2017

The term “integrated data” has been a buzzword for some time now, but what exactly does it mean, especially from a market research perspective, and how is it actionable? At Research Now, our view is that integrated data connects transactional data with a primary or third-party data source to gain a more holistic picture with more precise targeting and deeper …