Since the first Apple iPhone hit the market in June 2007, smartphones have been adopted by US consumers at a much faster rate than almost any other innovation in history. According to the Pew Research Center in 2015, 64% of American adults owned a smartphone, up from 35% in the Spring of 2011. The trend of smartphone ownership is especially …
ESOMAR Congress is in full swing! Us ESOMARtians (I’m trying to make this stick) have had our share of live music to perk us up – as well as challenge the vocal cords when trying to have conversations. I keep wondering how these bands get psyched up to perform for conference after conference. American Association of Actuaries, are you ready …
Marketing is mobile. It has to be. Customer interactions and touchpoints are increasingly via a smart device. Advertising has moved in-app and we must recognise the change in consumer behaviour too: more and more we see people using their smartphones for connectivity to fulfill a range of needs. Laptops and PCs are still used; however, we need to acknowledge how consumers are choosing to …
What a great opportunity I’ve been given… To run some research into how the general public see us as an industry. And to assess what that means for how we work and what the future holds. The stuff of dreams for a number-crunching professional researcher! But before I start, I declare an interest. I didn’t plan to be a market …
We recently ran a study on the public’s perception of Market Research. It certainly threw up some interesting views! My previous blog post provided a context of the study. After presenting our findings on Monday afternoon at ESOMAR Congress, I thought a handy summary might be beneficial in addition to the opportunity to download the full paper below. We conducted over 6,000 interviews, in …
The vast expansion of communications technology has obviously sparked a dramatic change in the way our world functions. Certainly one of the most ubiquitous and transformational impacts is that brought on by new technologies that allow virtually everyone to remain constantly and instantly connected; connected to one another, certainly, but also to the growing number of systems upon which we are growing increasingly dependent, if not …
It is widely discussed that mobile opens up incredible opportunities for researchers. It is perhaps equally widely discussed that mobile provides challenges for researchers – especially those most reticent to part with, let’s say, more traditional approaches. I could think of a number of examples of this two-sided coin, but I’ll leave all of those, save one, for future discussions. …
The most recent GRIT survey lists automation as an “emerging trend” that can improve the research experience. So this begs the question, if automation is “new”, then what have researchers been doing all this time? Or the better question might be, “what have researchers been re-doing?” Unfortunately, we’ve been approaching every research project as its own unique creation. Instead of …
When fielding a survey, understanding what you are going to ask a respondent participant is just as important as how you choose to ask it. Without utilizing the correct question type, answers given by participants could be skewed and, therefore, yield inaccurate data. So, where do you begin in deciding how to organize what you want to ask? A good …
How we interact with, and show respect to, people filling in our surveys is vital for good market research. As market researchers, our connection with the public is not a one-way dialogue, it’s a relationship based on mutual trust and respect between the research agency or fieldwork company and the people completing a survey. We know from experience that a …
