Using Geofencing to Observe Shopper Behavior

Written by on September 12, 2016

It is widely discussed that mobile opens up incredible opportunities for researchers. It is perhaps equally widely discussed that mobile provides challenges for researchers – especially those most reticent to part with, let’s say, more traditional approaches. I could think of a number of examples of this two-sided coin, but I’ll leave all of those, save one, for future discussions. …


5 Signs Automation is Needed in Your Research

Written by on September 6, 2016

The most recent GRIT survey lists automation as an “emerging trend” that can improve the research experience. So this begs the question, if automation is “new”, then what have researchers been doing all this time? Or the better question might be, “what have researchers been re-doing?” Unfortunately, we’ve been approaching every research project as its own unique creation. Instead of …


8 Most Common Types of Survey Questions

Written by on August 30, 2016

When fielding a survey, understanding what you are going to ask a respondent participant is just as important as how you choose to ask it. Without utilizing the correct question type, answers given by participants could be skewed and, therefore, yield inaccurate data. So, where do you begin in deciding how to organize what you want to ask? A good …


‘Respondents’ Are People Too

Written by on August 23, 2016

How we interact with, and show respect to, people filling in our surveys is vital for good market research. As market researchers, our connection with the public is not a one-way dialogue, it’s a relationship based on mutual trust and respect between the research agency or fieldwork company and the people completing a survey. We know from experience that a …


survey screening best practices

10 Best Practices in Survey Screening

Written by on August 16, 2016

Most research begins by asking a fairly simple question: Who do we want to reach? Whether these people are consumers of energy drinks, owners of a hybrid vehicle, or those who binge watched Stranger Things (I qualify), they need to be accurately profiled and qualified for a study. What I’m talking about here is a staple of market research: screening …


Mobile Impact on Research: Who Are You Missing? [Infographic]

Written by on August 9, 2016

In today’s mobile-heavy culture, a growing number of people use a smartphone or tablet as their primary means of going online. eMarketer reports that “nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device” in 2016 while the percentage of internet users who access the internet via desktop/laptop continues to decline. These statistics bolster …


3 Ways Market Researchers Approach Mobile

Written by on August 3, 2016

I’ve been saying (sometimes complaining or screaming) for years that as an industry we need to wake up and approach research with mobile in mind. I haven’t been alone here. Several of my colleagues – here at Research Now and elsewhere – have pushed hard for change. Reminders for why we need to change are everywhere, whether that be in …