Bain & Company Partner Eric Almquist Weighs in on the Value of Research

Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect products and services from commoditization …