Consumer Packaged Goods
Enhance your brand-marketing research to understand the why behind the buy and stay ahead of the competition
CPG manufacturers need rich, actionable insights from consumers in order to gather feedback throughout the shopper journey and maximize the effectiveness of marketing campaigns. In today’s market, CPG marketers have access to more data than ever before and can leverage this vast quantity of information to target the right consumers, in the right way, during their demand moments.
As the established global experts in research data and services to drive powerful insights, Research Now can offer a range of market research solutions designed to help you gain a competitive advantage.
Uncover unique insight into shopper behavior
Leverage brand, category, and purchase propensity so you can achieve deeper analytics and better attitudinal-based insights. By appending Research Now’s consumer panelists with a third-party dataset, such as IRI ProScores™, you can gain access to actual purchase behavior, the ability to predict which retailers will be shopped, and quickly find target consumers without having to ask laborious screen questions.
Predict Which Retailers Will Be Shopped
Quickly Find Target Customers
Eliminate Laborious Screen Questions
Understand what impacts in-store purchase decisions
Conduct quantitative and qualitative research when and where it matters most. See what the shopper sees by utilizing mobile technology to collect images in store and discover factors impacting selection at shelf, purchase drivers, barriers to purchase, resonance with packaging and branding, and consumption occasions. Survey consumers across three phases of the shopping journey – pre-shop, in-store, and post-shop – so you can collect timely and relevant feedback.
Accelerate market research with fast results
Let us do the heavy lifting while you save time and money. Our automated research solutions enable streamlined, quick-turn data collection of reliable customer satisfaction, attitude and usage, brand health, and share of wallet studies. Our real-time, user-friendly dashboard allows data visualization and reporting to be accessible in days, not weeks, and is perfect for projects with limited budgets.
Streamlined, Quick-Turn Data Collection
Real-Time, User-Friendly Dashboards
Reporting Accessible in Days, Not Weeks
Perfect for Projects with Limited Budgets
Evaluate advertising campaigns
Optimize and measure the impact of your advertising campaigns across multiple devices with the advanced ability to connect to a single individual. Assess the performance of key brand metrics such as unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perception using our interactive reporting dashboard. Research Now’s ad measurement and effectiveness solutions make it easier to evaluate whether your advertising campaigns are effective and, as a result, maximize marketing ROI.