Media and Advertising

     

Reaching the right consumers at the right time with the right message

The media and advertising industries are being constantly challenged by the rapid digital transformation underlying media consumption and ongoing changes in the public’s habits, activities and preferences. Data and insights are critical to make better informed, real-time decisions about advertising planning and execution. Strategies must constantly evolve to reach the right consumers at the right time with the right message.


Solutions for Media and Advertising

We enable advertising and media agencies, publishers, and brand marketers around the world to reach coveted audiences and understand the true impact of their advertising campaigns for sharper decisions, reduced advertising waste, and better results.

Understand the Impact of Digital Advertising Campaigns

Evaluate Cross-Media Advertising Effectiveness

Validate Target Audience Reach

Find and Target the Perfect Audience

Digital Campaign Effectiveness

Improve performance in real time throughout each phase of the campaign

  • Our measurement tool utilizes proprietary tagging and cookie technology enabling insight into ad and site exposure
  • Conduct in-flight or post-campaign ad effectiveness surveys to exposed and control groups
  • Compare performance across different publishers and creative messages

Evaluate and optimize campaigns with dynamic dashboard reporting

  • Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perceptions
  • Segment data by creative, placement, site, and exposure frequency
  • Filter data by confidence level, demographics, education and income, and more

Cross-Media Effectiveness

Access cross-media measurement utilizing first-party data

  • Integrate cross-media data sources so you can achieve a more robust view of your campaign’s performance
  • Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts
  • Use multi-touch attribution modeling fueled by single respondent, cross-device, cross-media exposure tracking

Assess the synergy between online and offline media

  • Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent and brand perceptions
  • Segment data by media type and in combinations: TV, desktop, mobile, outdoor (OOH), print

Audience Validation

Validate how effectively you are reaching your target audience

  • Utilize our interactive reporting tool that includes an average of 450 profile attributes on all users exposed to a digital campaign
  • Validate all users exposed to your digital ads through tracked impressions
  • Verify targeting performance across publishers and platforms

Measure and optimize ad placements in real time via an interactive reporting tool

  • Measure the performance of your media plans against verified, first-party data
  • View your interactive, real-time dashboard that delivers brand metrics by demo, creative versions, and placement with the capability to export charts and data into excel
  • Filter audiences by publisher level, frequency of ad exposure, device type, and demographic attributes

Audience Activation

Find the perfect audience and customer segment for your brand

  • Create custom seeds representing your hard-to-reach and proprietary audiences
  • Seeds you create with us can easily be scaled with the partner of your choice
  • Target hard-to-reach audiences and decrease the amount of wasted impressions

Understand Impact of Digital Advertising Campaigns

Campaign Effectiveness

Gain deeper insights into how digital campaigns across online, tablet, and mobile devices, including in-app, are performing

  • Our measurement tool utilizes proprietary tagging and cookie technology enabling insight into ad and site exposure of a single opted-in respondent’s cookie and/or ID
  • Conduct in-flight or post-campaign ad effectiveness surveys to exposed (those who saw the ad) and control (those who did not see the ad) groups
  • Append data across all industry and data sources with the industry’s largest single-source panel

Evaluate and optimize campaigns with dynamic dashboard reporting using real-time data

  • Measure impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perceptions
  • Segment data by creative, placement, site, and exposure frequency
  • Link data to your DMP or loyalty database to measure campaign ROI
  • Filter data by confidence level, demographics, education and income, and more

Evaluate Cross-Media Advertising Effectiveness

Cross-Media Effectiveness

Cross-device measurement solution with advanced ability to connect to a single individual through a first-party cookie

  • Combine passive data collection and survey research to understand the effectiveness of advertising across multiple platforms such as online, mobile, in-app, offline, and out-of-home to improve campaign performance
  • Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts
  • Use multi-touch attribution modeling fueled by single respondent, cross-device, cross-media exposure tracking

Assess the synergy between online and offline media via real-time dashboard reporting

  • Measure impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent and brand perceptions
  • Segment data by media type and in combinations: TV, desktop, mobile, outdoor (OOH), print

Validate Target Audience Reach

Audience Validation

Validate your target audience reach for both niche and broad audiences

  • Utilize our interactive reporting tool that includes an average of 450 profile attributes on all users exposed to a digital campaign across our single-source, cross-device panel
  • Validate audiences reached through tracked impressions among exposed panel members, and verify targeting performance across publishers and platforms
  • Uncover more accurate attitudinal metrics by media type

Measure and optimize ad placements in real time via an interactive reporting tool

  • Measure the performance of your media plans against verified, first-party data
  • View your interactive, real-time dashboard that delivers brand metrics by demo, creative versions, and placement with the capability to export charts and data into excel
  • Filter audiences by publisher level, frequency of ad exposure, device type, and demographic attributes

Quantify Effective Cost of Reaching Intended Audience

Audience Activation

Understand the true cost of reaching the right audience at the right time on the right device

  • Validate if the media bought is reaching the intended audience by using an average of 450 profile attributes from our single-source, cross-device panel
  • Calculate the effective CPM of reaching your intended audience
  • Link data to your DMP or loyalty database to measure campaign ROI

Contact us today to learn more about our media and advertising research services