Media and Advertising
適切な消費者に適切なタイミングで適切なメッセージを届ける
メディア消費、一般消費者の習慣、活動、嗜好の継続的な変化が根底にある急速なデジタルトランスフォーメーションにより、メディアおよび広告産業は常に課題に直面しています。 データとインサイトは、広告のプランニングや実行について、より優れた情報に基づいた、リアルタイムの決定を下す上で不可欠です。 適切なメッセージを適切なタイミングで適切な消費者に届けるためには、戦略を常に進化させる必要があります。
Solutions designed for:
- Media Agencies
- Advertising Agencies
- Brand Marketers
- Publishers
- Ad Tech Companies
- Market Research Agencies
メディアおよび広告のソリューション
当社は、世界中の広告とメディアの代理店、パブリッシャー、ブランド市場関係者が、ターゲットとしたオーディエンスにアプローチし、広告キャンペーンの実際の効果を把握することにより、マーケティング意思決定の強化を図り、広告費用の無駄を減らし、広告効果を向上するためのサポートを提供します。
Digital Campaign Effectiveness
Improve performance throughout each phase of the campaign
- Our measurement tool utilizes proprietary tagging and cookie technology enabling insight into ad and site exposure
- Conduct in-flight or post-campaign ad effectiveness surveys to exposed and control groups
- Compare performance across different publishers and creative messages
Evaluate and optimize campaigns with dynamic dashboard reporting
- Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perceptions
- Segment data by creative, placement, site, and exposure frequency
- Filter data by confidence level, demographics, education and income, and more
Cross-Media Effectiveness
Access cross-media measurement utilizing first-party data
- Integrate cross-media data sources so you can achieve a more robust view of your campaign’s performance
- Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts
- Use multi-touch attribution modeling fueled by single respondent, cross-device, cross-media exposure tracking
Assess the synergy between online and offline media
- Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent and brand perceptions
- Segment data by media type and in combinations: TV, desktop, mobile, outdoor (OOH), print
Audience Validation
Validate how effectively you are reaching your target audience
- Utilize our interactive reporting tool that includes an average of 450 profile attributes on all users exposed to a digital campaign
- Validate all users exposed to your digital ads through tracked impressions
- Verify targeting performance across publishers and platforms
Measure and optimize ad placements via an interactive reporting tool
- Measure the performance of your media plans against verified, first-party data
- View your interactive dashboard that delivers brand metrics by demo, creative versions, and placement with the capability to export charts and data into excel
- Filter audiences by publisher level, frequency of ad exposure, device type, and demographic attributes
Audience Activation
Find the perfect audience and customer segment for your brand
- Create custom seeds representing your hard-to-reach and proprietary audiences
- Seeds you create with us can easily be scaled with the partner of your choice
- Target hard-to-reach audiences and decrease the amount of wasted impressions
Understand Impact of Digital Advertising Campaigns
Campaign Effectiveness
Gain deeper insights into how digital campaigns across online, tablet, and mobile devices, including in-app, are performing
- Our measurement tool utilizes proprietary tagging and cookie technology enabling insight into ad and site exposure of a single opted-in respondent’s cookie and/or ID
- Conduct in-flight or post-campaign ad effectiveness surveys to exposed (those who saw the ad) and control (those who did not see the ad) groups
- Append data across all industry and data sources with the industry’s largest single-source panel
Evaluate and optimize campaigns with dynamic dashboard reporting using your data
- Measure impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perceptions
- Segment data by creative, placement, site, and exposure frequency
- Link data to your DMP or loyalty database to measure campaign ROI
- Filter data by confidence level, demographics, education and income, and more
クロスメディア広告効果の評価
Cross-Media Effectiveness
Cross-device measurement solution with advanced ability to connect to a single individual through a first-party cookie
- Combine passive data collection and survey research to understand the effectiveness of advertising across multiple platforms such as online, mobile, in-app, offline, and out-of-home to improve campaign performance
- Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts
- Use multi-touch attribution modeling fueled by single respondent, cross-device, cross-media exposure tracking
Assess the synergy between online and offline media via dashboard reporting
- Measure impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent and brand perceptions
- Segment data by media type and in combinations: TV, desktop, mobile, outdoor (OOH), print
Validate Target Audience Reach
Audience Validation
Validate your target audience reach for both niche and broad audiences
- Utilize our interactive reporting tool that includes an average of 450 profile attributes on all users exposed to a digital campaign across our single-source, cross-device panel
- Validate audiences reached through tracked impressions among exposed panel members, and verify targeting performance across publishers and platforms
- Uncover more accurate attitudinal metrics by media type
Measure and optimize ad placements via an interactive reporting tool
- Measure the performance of your media plans against verified, first-party data
- View your interactive dashboard that delivers brand metrics by demo, creative versions, and placement with the capability to export charts and data into excel
- Filter audiences by publisher level, frequency of ad exposure, device type, and demographic attributes
Quantify Effective Cost of Reaching Intended Audience
Audience Activation
Understand the true cost of reaching the right audience at the right time on the right device
- Validate if the media bought is reaching the intended audience by using an average of 450 profile attributes from our single-source, cross-device panel
- Calculate the effective CPM of reaching your intended audience
- Link data to your DMP or loyalty database to measure campaign ROI
