Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

Kate Brunkhorst

The company’s panel data plus integrated data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Dallas, TX, (September 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single …


Research Now SSI Strengthens and Expands Its Solution for Ad Measurement and Effectiveness by Acquiring Audience Verification Capability

Kate Brunkhorst

Dallas, TX (August 15, 2018) – Research Now SSI, the global leader in digital market research data and data services, has expanded its capabilities in the area of cross-device digital audience verification and validation by acquiring DMA-Institute in a deal with its parent company.  The acquisition strengthens and expands Research Now SSI’s ability to provide reliable, actionable insights about the …


Research Now SSI Named a Google Measurement Partner

Kate Brunkhorst

Partner Solution Powered by First-Party Data Enhances Measurement of Brand Lift Ad Effectiveness on YouTube Dallas, Texas (July 23, 2018) – Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program. The program gives advertisers a range of high quality choices for …


Research Now SSI Resumes Call Center Operations in Davao

Kate Brunkhorst

Dallas, Texas (July 5, 2018) – Research Now SSI, the global leader in digital market research data and data services, is resuming call center operations in Davao, Philippines.  The company suspended operations there in December following the NCCC Mall fire that claimed the lives of 37 of the company’s employees.  While planning to resume business operations in Davao, Research Now …


Research Now SSI Partners with Catalist for Better Political Campaign Insights

Kate Brunkhorst

Dallas, Texas (June 19, 2018) – Research Now SSI, the global leader in digital market research data and data services, is announcing a partnership with Catalist, a leader in voter data.  Catalist’s behavioral and modeled variables paired with Research Now SSI’s first-party data and multi-mode survey capabilities enhances voter segments and enables pollsters, PACs, public opinion groups and nonprofits to …


Research Now SSI and Econsultancy Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness

Kate Brunkhorst

Integrating quality data sets is critical for accurate customer views and optimizing media mix Dallas, Texas (June 06, 2018) – Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy highlighting survey results which indicate that the need for internal and external data to be of high quality is top-of-mind …


Research Now SSI Ranks No. 5 in 2018 GRIT Top 50 Most Innovative Suppliers in Market Research

Kate Brunkhorst

“New methodologies,” “innovative approach,” and “use of technology” drive perceptions of innovation Dallas, Texas (May 29, 2018) – Research Now SSI, the global leader in digital market research data and data services, has been ranked in the top 10 among GreenBook’s GRIT Top 50 Most Innovative Companies, which appears in the recently-published Q1-Q2 2018 GRIT Report.  With a ranking of …


Research Now SSI and Aristotle Partner to Improve Polling Insight

Kate Brunkhorst

Rich First-Party Data Links to Precise Voter Segments for Better Campaigns  Dallas, Texas (May 16, 2018) – As political polling moves online and onto mobile devices, it becomes more difficult to accurately profile and engage voters over the phone.  Research Now SSI, the global leader in digital market research data and data services, is announcing a partnership with Aristotle International, …


Research Now SSI and Data Trust Partner to Expand Online Polling Capabilities

Kate Brunkhorst

SamplePlus Voter Solution Provides Scalable Data for the 2018 Election Cycle  Dallas, Texas (May 15, 2018) – Research Now SSI, the global leader in digital market research data and data services, has continued to build out its SamplePlus Voter solution by partnering with several national voter file and data management companies to provide pollsters, PACs, public opinion researchers, and non-profits …


Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Kate Brunkhorst

Allows campaign tracking across channels for on-the-fly adjustments Dallas, Texas (May 03, 2018) – Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging. Marketing managers receive campaign effectiveness insights for all media …