Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Caithlin Sullivan

Innovative solution allows highly accurate scaling of survey segments to marketing-sized audiences using offline, people-based data Dallas, Texas (February 12, 2019) – Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. …


Dawn Hirsch Joins Dynata as Head of Global Human Resources

Caithlin Sullivan

Dallas, Texas; February 4, 2019 – Dynata, a global leader in first-party data and data services, announces that Dawn Hirsch is joining the company as Executive Vice President, Human Resources. At a time when the company is undergoing rapid expansion and growth, Hirsch brings experience in organizational development and culture transformation, talent acquisition and development, creation of high-performance teams, and …


Dynata Announces Tiama Hanson-Drury As New Head of Product Development

Caithlin Sullivan

Addition to Senior Leadership Team Spurs Shifts Dallas, Texas; January 23, 2019 – Dynata, a global leader in first-party data and data services, announces that Tiama Hanson-Drury is joining the company as Executive Vice President, Product Development. Hanson-Drury brings extensive experience in data-driven product development and product management in market research and marketing services in areas such as data and …


Dynata to Acquire Reimagine Holdings Group

Caithlin Sullivan

Trustworthy data leveraged with AI and technology will speed data-driven transformation across all marketing disciplines Dallas, Texas; January 22, 2019 —  Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut.  The acquisition is subject …


Announcing New Name and Brand: Research Now SSI is Now Dynata

Caithlin Sullivan

New Brand Identity Signals Expansion Beyond Market Research to Transform Data-driven Marketing Dallas, Texas; January 15, 2019 – Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.”  The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections …


Research Now SSI Partners with RealityMine; Introduces SamplePlus® Meter

Caithlin Sullivan

Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Dallas, Texas (December 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces SamplePlus® Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI’s panel data …


Research Now SSI Opens New Operations Facility in Noida

Caithlin Sullivan

DALLAS, TX (Dec. 10, 2018) Research Now SSI, a global leader in first-party data and data services, announces that it has opened a new operations facility in Noida, India. Approximately 200 survey programmers, data processors and project managers are located in the new facility, which is fully operational effective immediately. Supporting Research Now SSI’s global operations, the single location will optimize coordination …


Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Caithlin Sullivan

Partnership Raises the Bar for Measurement of Linear TV Brand Uplift Performance Dallas, Texas (December 6, 2018) – Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive …


Research Now SSI Joins Roku’s New Measurement Partner Program

Caithlin Sullivan

First-Party Data-Driven Partner Solution Enhances Cross-Media Measurement and OTT Ad Campaign Impact Dallas, Texas (October 10, 2018) – Research Now SSI, a global leader in first-party data and data services, is a partner in Roku’s new Measurement Partner Program. The program provides more robust third-party solutions for media campaigns which will enable brands to track performance across different attributes and …


Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

Kate Brunkhorst

The company’s panel data plus integrated data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Dallas, TX, (September 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single …