Research Now SSI Partners with RealityMine; Introduces SamplePlus® Meter

Caithlin Sullivan

Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Dallas, Texas (December 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces SamplePlus® Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI’s panel data …


Research Now SSI Opens New Operations Facility in Noida

Caithlin Sullivan

DALLAS, TX (Dec. 10, 2018) Research Now SSI, a global leader in first-party data and data services, announces that it has opened a new operations facility in Noida, India. Approximately 200 survey programmers, data processors and project managers are located in the new facility, which is fully operational effective immediately. Supporting Research Now SSI’s global operations, the single location will optimize coordination …


Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Caithlin Sullivan

Partnership Raises the Bar for Measurement of Linear TV Brand Uplift Performance Dallas, Texas (December 6, 2018) – Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive …


Research Now SSI Joins Roku’s New Measurement Partner Program

Caithlin Sullivan

First-Party Data-Driven Partner Solution Enhances Cross-Media Measurement and OTT Ad Campaign Impact Dallas, Texas (October 10, 2018) – Research Now SSI, a global leader in first-party data and data services, is a partner in Roku’s new Measurement Partner Program. The program provides more robust third-party solutions for media campaigns which will enable brands to track performance across different attributes and …


Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

Kate Brunkhorst

The company’s panel data plus integrated data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Dallas, TX, (September 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single …


Research Now SSI Strengthens and Expands Its Solution for Ad Measurement and Effectiveness by Acquiring Audience Verification Capability

Kate Brunkhorst

Dallas, TX (August 15, 2018) – Research Now SSI, the global leader in digital market research data and data services, has expanded its capabilities in the area of cross-device digital audience verification and validation by acquiring DMA-Institute in a deal with its parent company.  The acquisition strengthens and expands Research Now SSI’s ability to provide reliable, actionable insights about the …


Research Now SSI Named a Google Measurement Partner

Kate Brunkhorst

Partner Solution Powered by First-Party Data Enhances Measurement of Brand Lift Ad Effectiveness on YouTube Dallas, Texas (July 23, 2018) – Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program. The program gives advertisers a range of high quality choices for …


Research Now SSI Resumes Call Center Operations in Davao

Kate Brunkhorst

Dallas, Texas (July 5, 2018) – Research Now SSI, the global leader in digital market research data and data services, is resuming call center operations in Davao, Philippines.  The company suspended operations there in December following the NCCC Mall fire that claimed the lives of 37 of the company’s employees.  While planning to resume business operations in Davao, Research Now …


Research Now SSI Partners with Catalist for Better Political Campaign Insights

Kate Brunkhorst

Dallas, Texas (June 19, 2018) – Research Now SSI, the global leader in digital market research data and data services, is announcing a partnership with Catalist, a leader in voter data.  Catalist’s behavioral and modeled variables paired with Research Now SSI’s first-party data and multi-mode survey capabilities enhances voter segments and enables pollsters, PACs, public opinion groups and nonprofits to …


Research Now SSI and Econsultancy Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness

Kate Brunkhorst

Integrating quality data sets is critical for accurate customer views and optimizing media mix Dallas, Texas (June 06, 2018) – Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy highlighting survey results which indicate that the need for internal and external data to be of high quality is top-of-mind …