New panel provides quick access to American voters for political polling and issues-based research.
Research Now, the global leader in digital data collection to power analytics and insights, announced today the launch of a groundbreaking new panel that enables political researchers to capture American voters’ perceptions of the latest issues. This first of its kind panel provides a rich resource for insights into political trends such as candidate perception, voter turnout and key campaign issues, as well as insights into the perceptions of the millennial generation.
Through the new panel pollsters and political researchers now have access to a targeted audience of more than 600,000 deeply profiled, verified voters from every state and U.S. Congressional district across the country. Research Now can survey constituents based on their party affiliation, historical election turnout, congressional district and other key political variables. The mobile-optimized research design enables panelist participation in surveys via smartphone, tablet or PC – ensuring representation from all voter population segments.
Whether data is needed at the national, state or local level, Research Now has a broad suite of online quantitative, qualitative and digital solutions to give researchers quick access to high-quality insights. The largest panel of its kind, Research Now has identified hundreds of thousands of voters who are non-partisan and/or who have no publicly available telephone numbers, as well as more than 70,000 millennials.
“Voters are harder to reach via traditional phone sampling methods, especially with stiffer FCC regulations,” said Melanie Courtright, lead methodologist and executive vice president of client services for Research Now. “Notable inaccuracies in recent election predictions have proven the need to reach all audiences, including mobile responders and millennials, in order to accurately forecast results. Our political panel can help researchers better understand these hard-to-reach audiences who are critical to election outcomes. The size of this panel underscores our position as the largest, highest quality panel provider in the world.”
About Research Now Group, Inc.
Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world’s consumers and business professionals through Research Now’s online panels, as well as mobile, digital and social media technologies. The company operates in 38 countries, from 24 offices across the globe, and is recognized as the market research industry’s leader in quality, scale and customer satisfaction.
Allison M. Allison