As the industry’s leading global digital data collection company, we provide high-quality, research-only online panel sample to over 5,800 clients and power over 100 million completed surveys. If you’d like to learn more about our work, feel free to browse samples below.
What Advertising Effectiveness Means to Modern Marketers in a Digital World
In a Research Now and Econsultancy report, data shows today’s marketers are presented enormous challenges regarding determining advertising strategy and where to invest marketing budget, validating audiences, and understanding the impact of digital ad campaigns to ensure their marketing investment is getting the results needed for their organization to succeed. This challenge is amplified due to cross-device – as well as cross-channel – exposures.
Leveraging Research Now’s expertise in digital advertising validation, Econsultancy and Research Now ran a survey to over 2,700 marketing professionals across 9 countries to gain further insight on their measurement and its effectiveness, and, based on the results, derived a report with actionable tips to power up advertising campaigns.
Cross-Media Ad Effectiveness
IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out the impacts of each digital media format both individually and in combination with other media formats to give a total picture of digital’s brand impact on cross media ad campaigns.
The research shows that across 5 verticals (Auto, CPG, Retail, Finance, Media) the inclusion of digital ad formats in a traditional campaign improves brand impact both individually and in combination with traditional media formats.
How Followers Benefit Your Business
In today’s mobile-heavy culture, a growing number of people use a smartphone or tablet as their primary means of going online. eMarketer reports that “nearly 1 in 10 US internet users (11.7%) will go online exclusively through a mobile device” in 2016 while the percentage of internet users who access the internet via desktop/laptop continues…
Support for Girls Everywhere to Keep Playing #LikeAGirl
Coinciding with the beginning of the 2016 Summer Olympic Games in Rio, Always® partnered with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always® will support Girls on the Run programs and work with retailers to help keep girls in sports.