ADimension® Cross Media
Evaluate and optimise the performance of cross-media ad campaigns with precision and accuracy throughout each phase of the campaign lifecycle
Combine passive data collection with survey research to understand the effectiveness of advertising across both online and offline platforms to improve campaign performance.
Access cross-media measurement utilising first-party data
Integrate Data Sources
Integrate cross-media data sources so you can achieve a more robust view of your campaign’s performance
Identify Exposure
Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts
Attribution Modelling
Use multi-touch attribution modelling fueled by single respondent, cross-device, cross-media exposure tracking
Assess the synergy between online and offline media
Measure Campaign Impact
Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favourability, purchase intent and brand perceptions
Multi-Channel Analysis
Segment data by campaign, media type and in combinations: TV, desktop, mobile, out-of-home, print
IAB Cross-Media Ad Effectiveness Study
In January 2017, the IAB (Interactive Advertising Bureau) commissioned Research Now to conduct ad effectiveness studies across major brands’ live campaigns in five verticals – Automotive, CPG, Retail, Finance, and Media. The study found that media plans that include mobile and desktop advertising, executed simultaneously with traditional offline media, consistently drive greater lift across brand impact metrics than traditional offline media alone.
Download the study, which pioneered the capture of Mobile In-App in addition to Mobile Web, to learn more.
