Audience Activation
Find the perfect audience and customer segment for your brand
Identify the right target audience for your advertising. Research Now’s in-depth profile data allows you to find the right segment – even when it is unique or niche – and our relationships with ad platforms enable you to scale them effectively for your campaign targeting.
Create a seed to match your advertising strategy
Research Now’s data provides a solution to create custom seeds representing your hard-to-reach and proprietary audiences
Refine Audience Selection
Data is enriched by hundreds of self-reported profile attributes to further refine audience selection
Utilise Segmentation Data
Identify the audience you need by implementing a customised segmentation survey or apply your own segmentation data
Overlay Third-Party Data
Overlay third-party data, such as IRI™ ProScores, Experian® or Acxiom®, with Research Now’s panellist data
Distribution to your partner of choice
The seeds you create with us can easily be scaled with the partner of your choice. Research Now’s data is connected to hundreds of ad tech partners, such as:
Increase accuracy of targeting
Utilising Research Now’s created segments, you can:
Target Hard-to-Reach Audiences
