Validate how effectively you are reaching your target audience
Targeting is no longer limited to basic demographics, so neither should delivery measurement. Research Now’s single-source, cross-device panel gives you access to in-depth profiles to validate all users exposed to your digital ads through tracked impressions.
Our interactive reporting tool utilizes hundreds of attributes to verify targeting performance across publishers and platforms, allowing you to determine whether your ads are reaching the intended audience.
Adform Partners with Research Now to Deliver Enhanced Audience Targeting and Digital Advertising Performance Through First-Party Data
In September 2017, Adform and Research Now formed a partnership to help digital advertisers optimize campaign delivery, measurement, and performance. Publishers, agencies, and corporations will be better able to reach the right consumers at the right time on the right device with the inclusion of Research Now’s first-party data on Adform’s agnostic advertising platform. Adform clients can access Research Now’s Audience Validation solution to view the actual exposed audience to a digital campaign to assess effectiveness in reaching their intended universe.