ADimension® Cross Media

     

Evaluate and optimize the performance of cross-media ad campaigns with precision and accuracy throughout each phase of the campaign lifecycle

Combine passive data collection with survey research to understand the effectiveness of advertising across both online and offline platforms to improve campaign performance.

Access cross-media measurement utilizing first-party data

Integrate Data Sources

Integrate cross-media data sources so you can achieve a more robust view of your campaign’s performance

Identify Exposure

Identify offline ad exposure through pre-control OTS groups recruited before a campaign starts

Attribution Modelling

Use multi-touch attribution modeling fueled by single respondent, cross-device, cross-media exposure tracking

Assess the synergy between online and offline media in real time

Measure Campaign Impact

Measure the impact of ad campaigns on exposed and control groups against key brand metrics: unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent and brand perceptions

Multi-Channel Analysis

Segment data by campaign, media type and in combinations: TV, desktop, mobile, out-of-home, print

IAB Cross-Media Ad Effectiveness Study

In January 2017, the IAB (Interactive Advertising Bureau) commissioned Research Now to conduct ad effectiveness studies across major brands’ live campaigns in five verticals – Automotive, CPG, Retail, Finance, and Media. The study found that media plans that include mobile and desktop advertising, executed simultaneously with traditional offline media, consistently drive greater lift across brand impact metrics than traditional offline media alone.

Download the study, which pioneered the capture of Mobile In-App in addition to Mobile Web, to learn more.

Start Download

Contact us for information on how to optimize cross-media ad performance